About
30 SECONDS®
30 SECONDS® Limited is a manufacturer and marketer of task-specific cleaning products. We manufacture in New Zealand, and export to Australia, Japan, the Pacific Islands and more…
Cleaning made easy, effective & affordable
Our range of chemical cleaning products target both outdoor and indoor cleaning tasks with the highest efficacy standards and are used by both private customers and commercial cleaners alike.
The brand was formed in the United States in 1977 and we opened our independent NZ manufacturing plant in 1993. Our range is proudly made in New Zealand and we now export to many countries around the globe.
We bottle up to 62,000 litres per day!
Our Operation
We started here in New Zealand nearly 30 years ago, our products are made in Matamata. Our current site contains our head office and factory with storage, mixing tanks and automated filling machines. We can produce up to 62,000 litres of product per day.
Our Goals
Make Cleaning Easier
Our underlying goal is to create a range of task-specific products to improve our customers’ lives by making cleaning easy and effective. 30 SECONDS® places a lot of emphasis on product research, refinement and feedback to ensure we create cleaners that work!
Make Cleaning Affordable
At 30 SECONDS® we believe that good quality cleaning products should be accessible to everyone. With value in every bottle you get good quality products that do the job well at a reasonable price!
Care & Consideration
30 SECONDS® is a proud New Zealand company with family values. Those values extend to our interactions with customers and the creation of a safe and enjoyable environment for staff and stakeholders.
Our Goals
Make Cleaning Easier
Our underlying goal is to create a range of task-specific products to improve our customers’ lives by making cleaning easy and effective. 30 SECONDS® places a lot of emphasis on product research, refinement and feedback to ensure we create cleaners that work!
Make Cleaning Affordable
At 30 SECONDS® we believe that good quality cleaning products should be accessible to everyone.
With value in every bottle you get good quality products that do the job well at a reasonable price!
Care & Consideration
30 SECONDS® is a proud New Zealand company with family values. Those values extend to our interactions with customers and the creation of a safe and enjoyable environment for staff and stakeholders.
A proud history
Our original Company Car
The old mixing tanks
The big move to the Matamata building
The first delivery van
Going Green
Packaging can’t be avoided, but single-use plastic can.
Our products are effective, convenient and affordable. Now they’re sustainable too, our 1L bottles are made from 98% recycled milk bottles, once you’re finished with the bottle, you can recycled it to be used again!
